In this article, you will find 500 of the most creative advertisement ideas that were used in the past years to promote various brands. Advertising is all around us day by day, be it in print, online, on billboards or on TV. According to some recent research, we’re running across 362 ads per day (brand exposures excluded), but we are not aware of it because only 3% of the ads manage to leave an impression. That makes about 12 advertisement ideas that keep us engaged. Swimming out of this advertising clutter is not as difficult for us as it is for advertisers, who struggle to come up with creative ads for the target audience. In order to make their ad attractive, creative advertising needs a solid concept and a unique design, so that people will actually pay attention to their layouts and how they present them. In fact, what matters the most for us as viewers, is to remember that a creative ad existed. To be completely honest, we all approach creative advertising ideas with a certain dose of prejudice, which is the reason why we sometimes underestimate the effort of marketing professionals to connect with us in an entertaining way. The other reason for such approach is that we’re overwhelmed by advertising ideas which have raised the threshold of expectations, and, as a result,an advertisement needs to be really good to impress us. There are many clever, text-free advertisement ideas that have a joking tone and make us laugh, others that pose a question to make us think, but the most successful ones are those that cause an instant emotional reaction. Companies are using this smart strategy of respecting our sense of humor/intellect, instead of coming up with cheap advertisement ideas with flashy images and low-cut necklines to catch attention. Most of the time, these uninspiring ads are not even ‘speaking’ about the company and what they do, but they make an actual point on how their product is going to improve our lives. This draws our attention to products we wouldn’t think of otherwise. Nobody wants to hear how long a company exists before he’s actually liked their products, and so it is more interesting, then, to focus on the sophistication of those products instead, and why they are necessary to him. An attractive advertisement, therefore, catches the viewer’s attention. Both conventional and online commercial ad design have to attract us in a few seconds, if not; it has failed to complete its mission. The ‘cool advertisements’ factor is long overcome by big corporations, and they’ve understood that they have to ‘touch our souls’ in order to make us look at something twice. Creative advertisement ideas Creativity means the world to advertising, and this can be confirmed by almost any professional out there. According to Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer, creativity is the key to successful advertisement ideas, because it helps commercials last longer, and companies spend less on them. But what does creative advertising actually stand for? Is it an interesting attribute prescribed to a product, or a fancy catalog exposing its benefits? There are many experiments claiming that creativity sends a stronger message and creates a positive impression of the product. Research confirms that innovative adds boast sales and improve purchases overall. However, there is not enough empirical evidence to confirm that creative messages increase sales, but not because there is no straightforward connection, but rather because companies don’t have a systematic approach for calculating the effectiveness of their ads. We do know, however, that when it comes to the advertisement of any product, from creative publicity ads to clothing advertisements or even college advertisement ideas, an advertisement which transcends the product will have a wider impact. This is why branding has proven itself so successful. Creative ad design ideas work. Finally, what does creative mean when it comes to advertisement ideas? While looking for measurable dimensions and factors that influence creativity, we focused on social/educational psychology and defined creative as divergent thinking, directed towards the discovery of uncommon and non-obvious problem solutions. This means that creative advertisements are unique. When searching for advertising campaign ideas, it, therefore, helps to search for a range of innovative perspectives, building upon ideas so that innovation may thrive. The founder of this definition, Ellis Paul Torrance (an American psychologist who developed the TTCT creative thinking test), introduced a battery of measures that can estimate the capacity of individuals to think creatively and to make a contribution to their environment. His test works on the basis of four dimensions (originality, fluency, elaboration, and abstractness). This is how the test works: firstly, it poses a question and evaluates the capacity of the tested individual to develop relevant ideas to answer it (fluency). The second step is to compare the answers to previous ones and see how many of them are actually unique (originality). Finally, the test pays attention to the amount of detail provided in the answers (elaboration) and whether they actually refer to something concrete or go beyond the boundaries (abstractness). The test also pays attention to so-called ‘premature closure measures’, taking into account the factors an individual uses to answer the questions and to process the information. This process was first used in the 2000s, by an Indiana University researcher Robert Smith, who was dealing with creative communication at the time and established a straightforward connection between creative brands and execution elements, and the success of advertised content. He developed five dimensions of creativity instead, and we’ve based our today’s survey on them: Originality in advertisement ideas When an ad is original, that means that it contains rare/unexpected elements, and moves away from advertising as we know it. A creative ad concept brings something new and intriguing in order to capture attention. Advertisement ideas have to be unique, meaning that the creator is free to diverge from common visual experiences and verbal solutions. Creative ads, therefore, push the boundaries. For example, a prototype detergent commercial highlights customer satisfaction with his clothes being white after washing, while perfumes draw attention with good-looking models and amazing traffic-free landscapes. However, as an advertiser, you can push the boundaries when it comes to ad ideas. From creative newspaper ads to television advertising examples, you can offer creative advertise ideas. We can draw inspiration from the successful and unique commercial that is Coca-Cola’s ‘Happiness Factory’ which provides an excellent example of creative commercials. Flexibility in cool advertisements When an ad is more flexible than usual, it reaches a larger range of audiences with a larger range of ideas. Take Kraft Foods, for instance, and their 2011 Jacobs Krönung commercial, which showed men struggling to complete household activities while women were enjoying their coffee. Challenging social norms provide innovative advertising ideas which appeal to a diverse audience. Synthesis Synthesis refers to building a connection between supposedly unrelated ideas and objects. Wrigley’s chewing gum advert provides a good example: They used to have a commercial with cattle-corralled rabbits eating berries, bananas and melon, while their buckteeth were growing as with the Juicy Fruit chewing gums. Rabbits and chewing gums have little in common, but the divergent story was very successful. This proves that interesting ads grab attention. The artistic value in interesting advertisements In order for creative campaign ideas to be artistically valuable, they have to contain many appealing elements (visual, verbal, and sound). The production has to be the highest quality possible, using clever dialogues, smart color schemes, and memorable music, which would make a consumer perceive it as a piece of art rather than a common sales pitch. More creative advertisement ideasCreative advertising ideas are a sure catch if they are attractive or funny. Humor appeals to all audiences. From advertisement ideas for kids to summer ads sharing holiday ideas. If advertisements have these qualities they’ve accomplished the basis of interesting ads. If they’re also well thought they’ll surely get the customers’ attention. Some print advertisements will make you smile and you will like others just because of their bright ideas. Enjoy! Hawaiian Tropic: Extreme waterproofSargam: For better digestionDurex Performa: Delays your climax so you can last longerPerrierTravel StudioHot Wheels: Kids! Do try this at homeNew Straits TimesSundek: Unplug yourselfInsurance ETBSensodyne ProtectsBaygon: Fight your worst fear. Use BaygonAxe: Emergency Exit SignLovemachine condoms: BedBanco FinancieroBob Martin: Imagine what it could do for your dogDurex “O”: The Power of pleasureViking: Nothing cuts grass betterBreathe Right: Get rid of the SnoreSee FurtherDulcolax Laxative: It worksReveal Your Dark SideAxe shower gel: Wash meParodontax: Rescue gumsDecathlonNaturaSi Organic ShopsENO: Make heavy meal lightMagliteStihl: Think biggerStroy Master Soundproof WindowsAutan: Gotta love the outdoors, the view, the peopleBetiliSoviet JeansFor beautiful city. Clean after your dogMiracles happen only on Sky SportMozambique Music AwardsRubbermaidStella Artois: Perfection has its priceDon’t Drink & DriveBoseYin-Yang Martial Arts SchoolSuplicy Cafe: Awaken the post lunch PhD that lives inside youArkade. A survival guideSony: Theatre atmosphereMeio e MensagemOlympus: Image stabilizationUltje CrispersZoo SafariEarpick Groom: Only you can’t see how the creature is growingMazda 6. The road is the best gift you can give itSnapTax.ca: Paper is evilDacia: Service 24/7Juicy FruitStaff JeansHarvey Nichols: Fashion statementChildren for a Better World: Fashion for FoodFresh StepAvailable for careless drivers, at all intersectionsCobra Car AlarmsFedexCNN: Stories with the full backgroundBioblas: No escape for hairOld Spice: FijiMcDonald’s: The Real Milkshake. Now With Double FlavorSensodyne ProtectsStihl: Think biggerNo reason is a good reason to harm the natureOHL Highway Concessions: Making RoadVolkswagen Tiguan. Off-road has never been so excitingIt’s time to change for fiber opticsReporters Without BordersShortcut to the storyMercedes-Benz Attention Assist. Keeps you awakeWithout tomato sauce there’s no pastaGoogle Maps Street View: Know before you goAwesome Rags: In Lust We TrustFedEx: Within walking distanceJooooy Finally Has MeaningAxe Excite: Even angels will fallRATPBröker Security Systems: Security Systems Perfectly IntegratedEnvision Financial: The right plan can bring your goals to lifeCalgary Food Bank: Yes we also accept fresh food donationsA tree never dies aloneJeep: Take It OutsideFiat: Drinking and driving can be trickyAllied Pickfords: Deliver the impossibleThe bad guys are still on the top floorsAxion Oxi: One less headacheTraffic accidents start long before they happen. If you drink, don’t driveDDBAxe Excite: Even angels will fall Volkswagen Commercial Vehicles Juicy Fruit Fedex Toronto Crime Stoppers: Your tips help expose criminals Do you still want to see creative advertising ideas? There are plenty more in this article. Read on. Fresh Step Cobra Car Alarms Art Directors Club DraftFCBPledge: Furniture polish Miracel Whip: only 4.9% fat KIT Gold Series: Perfectly shiny Cruzeiro do Sul University: Distance learning Canon PowerShot S90: With optical image stabilizer Bob Martin: Imagine what it could do for your dog Baygon: Fight your worst fear. Use Baygon Euro RSCGControl Extra Lube Nikon S60: Detects up to 12 faces Sony: Theathe atmosphere Peugeot: Standard Parking Assistance Control Ogilvy & MatherAllied Pickfords: Deliver the impossible Available for careless drivers, at all intersections Hot Wheels: Speeding ticket Sargam: For better digestion JWTCorona Extra: Drink responsibly Olympus: Image stabilization SHS: Fight sleep PublicisRATP Rowenta Vacuum Cleaner Durex Performa: Delays your climax so you can last longer Omax: Wide Angle Lenses LoweStella Artois: Perfection has its price Stella Artois: Perfection has its price 2 Saatchi & SaatchiMazda 6. The road is the best gift you can give it Carlsberg Weather Smoking kills 14,000 people every day Carlsberg: Camouflage Ariel: Don’t be afraid SPCA: It’s time to neuter your dog The first 3D smartphone is a LGI see dead peopleAnticipate the roadLand Rover DefenderFree calls between midnight and 5amAmerican Apparel: Fall-Winter 2011/2012DHL: No matter what, we know how to protectMitsubishi L200 Triton: No photoshopDisconnect, enjoy RioDon’t wait for a job to fall on you. Find your vacancy at job.ruUSA with a higher IQSBS: The Seven Billionth storyJobgroup. Agency for permanent or temporary workFree your joints. Life NutritionBe One With The WildAljazeera Network: Gaddafi is DeadElite PaintballGrand Casino: Queen of spadesGrand Casino: Full houseFrench MushroomsSolgar multivitamins: Encourages multitaskingBe conscious. Disconnect.Catch your breath. Terra TravelSiemens: Keep Your Kitchen FreshA learning experience beyond the ordinaryShopping TotalBegendik SupermarketWords create worldsNow give your fries the perfect tanSunlight dishwashing liquidSony noise cancelling headphonesWe send to heaven all the mice of your homeThat’s why we don’t have front wheel drivesBKS 2620 vacuum cleaner. Very quiet. BEKORomantic FM. Throughout the countryHelp mother nature to fight backPepsiWith Vitamin D to make kids strongStronger Roots with TopRain FertilizerNext time you will use DHLChupa ChupsVegetarian cuisine Café KopelCernobyl. Causes and consequencesFitness CompanyStop motion sickness with BonamineTortoise. Mosquito repellentMirIndicate the places you’ve visited. You lose 1/3 of your life sleeping. Time to wake upArbor Day. RespectThe alarm clock ruins everything. Folgers. Tolerate mornings.If you can’t have it, build itThe 12th Annual Women’s Golf Classic: PricelessRam TrucksClark&KentGetty Images Editorial. Images In Real-Time from the OlympicsIf it’s not Goodyear, good luckLG Car AudioAwkwardThe definitive Diamond Jubilee coverageEasy to assemble furnitureThe boneless chicken by PerdigãoRuff Haus PetsStains have evolvedMoney makes you look youngerWe’re for the real thingPiano MediaEtisalat: Global Voice RoamingSave your patternsAirsana dehumidifiers by HenkelWhatever life breaks upEvery headache has the same solutionEscape to natureLive to cheerOMO dirt is goodFor those things you were too busy at school to learnStop tryingCO-OP Financial ServicesKills germs and whitens teethSpeed up your mindIf you drive on drugs, you’re out of your mindAnti acne cleansing creamWaterloo GinComing early?The best photos for the best ideasNothing replaces a tripBoss InsecticideAnimals can only scream. You can preventHotwheels Vintage CollectionThe largest trade partner of the European Union is now another country. The world is a hard place to understandLenor fabric softenerMake your English clearBake big momentsDon’t coffee-block your smileIMAX is believingThe Big Ideas Brush PackSmall Cakes. Big OccasionsSoft mattresses for sound sleepThe social media for the married ones86 percent of sex workers are mothersYou don’t need it but you’ll buy itAdopt a pet. The stories will followThese are our modelsFiat 500Suspense in more detail. 13th Street now in HDFor extra tough stainsSmoking is dangerousNothing happens without a soundtrackShow your hidden beauty70% of abused children turn into abusive adultsFor a kid a toy is never just a toyMASP Art School. Open enrollmentVideos get old really quickNoraver: From a zombie to a tenorBanana flavored milkSkoda Superb with automatic DSG gearboxImages that tell everythingEvery side of the soundWhat will we worship next?Come with a story and leave with anotherAdvanced WhiteningA legend can never be brought downCare for your most precious treasure: your skinMNB. Many want in, Few can get inCar CleaningBehind beggars there are people making fortunesBMW with Backup SensorsMobility for EveryoneToku-Chan Korean BBQ HouseMake Christmas more cinematicHello, MozartHankook TireEveryday, the work of too many photographers is used without their consentGive your fingers a better use. Examine yourself for testicular cancerAs the varieties of corn disappear, the peasants disappear tooPersonal lubricant Aleolub. Make it possibleCreative ImageryWe play any soundYour father-in-law’s approval is not easy. But it doesn’t need to be expensiveLiving Christmas TreesGet out of web affairs. Have a real dateNo logistic challenge is big enoughFine Cut KnivesWhen your eyes are on the phone, they are not on the roadMake your CV strongerThings are about to get interestingBudweiser Budvar non-alcoholicVisit the Tour D’Amour at Valentine’s DayWinter coffee Forest FairytaleTreat Yourself BetterJam Packed with Japanese EngineeringWhat they see is what you areNew wife, new rulesSales up to 40%. You can get moreBad luck never missesTossing and Turning all night?Only protects you from the sunPhoto retouching – CGICoffee InnAdam Teva V’DinThe sea can’t take no moreYou’re the keyIndia’s most trusted Nilkamal Plastic ChairsOur Business is motorcyclesCockroaches pretend to be dead. Kill their careersAnd you, why do you read?METHJust like you’ve been thereLG: Time MachineBeijing Sports RadioLeave your problems behindUnleash the chaosBill Johnson and 19 others were hereNot that you would, but you couldKarate for kidsThe world loses 1.598 astronauts everyday125 years at the moviesGet to us before he gets to youLeave your inner singer out of the showerHappy Valentine’s WeekHere’s to the After Hours AthleteHAWAII 5-0, Fridays at 8 p.m.Called. Fished.Happy Valentine’s DayHappy Australia DayWide-angle Lenses For Lumix GBiothymus F Anti Hair Loss Scalp SerumParisian Purple and a further 2015 colorsHunting season beginsOrganized tours to hectic destinationsDoes your bank dislike you?Much more than treesDon’t let your home become their nationBecome David and fight against GoliathHotwheelsThe great anteater is comingChevrolet Volt: 150 electric HPNeostik GlueBringing the world to the classroomKawasaki Ultra 300. Power developed for the seaMcDonald’s McCafeAudi: Passion leaves its mark againNobody’s immune to breast cancerYou are what you readExciting conversations don’t come out of your schoolbookWe have a hurricane on the ice, and a tidal wave right behind itAre you sure your career choice is the best fit?More advertisement ideas in this article. Keep scrolling. Smile! You’re in camera!Volkswagen Side AssistArrive in better shapeDetecting pedestrians before you doVogele ShoesPfizer Viagra: Unleash the beastAspirinBraun: Precision trimmerBecause your hair is your most beautiful accessoryCarrying too much weight?Multiple Sclerosis sabotages your central nervous systemBank Forum: Hysteria. German styleText messaging while driving is equal to a blood alcohol content of 0.15 percentDesertification destroys 6.000 species every yearBack seat belts: they’re there for a reasonWe create. Your kid imaginesWhatever the road brings it keeps on goingEven on your most stressful dayTake a five minute holidayValspar PaintsRay-banTropical SnoLasikvision Corrective SurgeryMLK Dream WeekendUS Preventive Medicine / The Prevention PlanMoenTurtle WaxShiner BeerTake control of your financesDiscovery Channel: Dirty JobsnovopelleLearn the world’s original contact sport.Extend hopeReal hats for real menDrink tapAT&T Wireless International RoamingMargarita MayhemUgly Mug CoffeeCO-OP Financial ServicesGlydeSports Comeback Movie RecipeBottled water: 98% melted icecap. 2% polar bear tearsZippoGain Detergent with Febreze Odor Removal. Your clothes were never there.A world divided. A journey uncharted. aiononline.comWhere will amazing happen this year?Fast and fuel efficient. Introducing the Forte. The first of its kindCats everywhere are having a hard time smelling their litter boxesMiller LiteMax MagazineManix lubricantWhatever life breaks upEvianMagnumMissed your CSI episode?Don’t let osteoporosis destroy your bones.Café BonoGrãoFrom Manchester to the worldThe Real Milkshake.You have no idea where 99,9% of bacteria comes fromBravery isn’t learnt in front of the tellySpots the danger before you do.Bench Fix Hairstyling ProductsWith built-in projector. Create and share instantly.Brain injuries pull families apartAudio BooksSwitch off illegal downloadsNext time, try it with a fresh breathWelcome to a front rowMilkLet it OutGo for Sporting Gold. A winning blend of British HopsFree to moveThe German CraftsAn Alcoholics never drink aloneHopefully these days make up for all others.Cancer can also be hidden and you just don’t knowThe Sea level is increasing. We are all in dangerFox MoviesPaper Mate Liquid PaperPoly-BriteChoose Later – Up to 130 consecutive shotsRejected script?Closer to the classicalMore than just a centerfoldLego: ImagineSmells like you’re being an idiotBrazilian Red CrossWhen you drink there are some boundaries you don´t want to crossNew panoramic 360°Who’s driving you home tonightGet 15% more concrete from every bagGet 15% more concrete from every bag 2Don’t throw out your books. Donate themDon’t throw out your books. Donate them 2Captures everythingWhoomm! MaxxLux highlighterThis year, OREO turns 100 years youngNo more fat excusesBlow it out of proportionAn early pregnancy is no fairy taleHandmade Masterpiece. Italian long lasting quality beltsSo spicy, you’ll run out of tearsWhat seems like a great idea today, sticks with you for 50 yearsThe youth academy chooses themThe fine art of being a manSPIT, extra strong fixingsAir Show in SalvadorDogs have issues tooUtah Department of Highway SafetyComFree Real Estate ServiceEliminates 99,9% of bacteriasCabernet sauvignon goes well with red meat. Marcus james goes well with you.World Water DayTake care of your heart. One day you might need it.Do not be apart from who you love. Always wear your seatbeltSenac Rio Photoshop WorkshopMake your English clearNot even that missing ear gets more attention than mouth without careSenac Rio Photoshop WorkshopGet rid of greasePaper Mate Liquid PaperA small faulty screw once crashed an airliner taking 219 lives. Your body is machine 10X more complex. Smoking can damage any single part of it.We’re almost near the end of this advertisement ideas article. Choose Your StorySometimes it’s not easy to stop. Efficient grip tyresPleasure in your hands. Playboy MagazineGoodyear Ultra Grip TyresFace your fear.Kills germs and whitens teethYour son imagines much more than you imagine.Hot Park Water ParkKnowing the origin is everything. Unida used cars you can trustHorror Nights. Really scaryNewsweekNothing happens without a soundtrack.Show your hidden beauty.For a kid a toy is never just a toyOne letter is all it takes. Don’t text and driveHome theater 3D sound LG. Every side of the soundJust one non-original part changes the whole storyDon’t let the stains tell the wrong storyNo logistic challenge is big enoughI hope these cool ads have inspired you, churning up creative work ideas so that you can work towards interesting advertisements for your audience. If you liked this article with advertisement ideas, you should also check out these print ads articles:
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AuthorPleasure to introduce myself I am Jamie 27 years old living in Searcy, AR. I am web developer and have developed over 50 sites for clients. Now a days I am focused on designing as I feel I am lacking it. Archives
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