When creating one of the best nonprofit websites, you’ll want to create a website which is easy to navigate, and which clearly communicates the goals or mission of the organization. Great websites use typography, color and other design websites to put across a clear message. However, charity websites are often different from corporate brands. The best charity websites will be designed with this difference in mind. A non profit website will need to:
As a designer, you might wonder how to create one of the best nonprofit websites for your organization. You might want to know what a nonprofit website design should include. How do you create a non profit website design which will encourage users to engage with a charity or organization? The best nonprofit websites enable their organizations to generate enthusiasm and the support associated with this. This article has created a list of design practices which will help you to create your nonprofit website. Whether this is a design for your own nonprofit website, or one you will be creating for a client, we hope you will find inspiration. By following these steps, you will end up with a highly attractive website design which will engage your viewers. Share your missionWhen creating charity websites, the mission or goal of the organization is very important. Whether it is working for ecological awareness or animals in need, every nonprofit organization has a clear mission. When viewers know and understand that mission, they will be clear about the value offered. You could also share experiences, testimonials or reflections from people who have interacted with the organization. Are you creating awareness about climate change? If so, it might help you to include reflections from people who have participated in this process. You could take photos to include of participants sharing anxieties or concerns. The best nonprofit websites don’t enforce their missions. Instead, they share them gently in order to share their values, belief systems and impact. Create a donor friendly siteIf your organization relies on external funding, make it easy for your donors to make contributions. Great websites keep their donation button only a single click away from viewers – no matter where viewers are on a site. It should also be very simple and easy to make a donation.
Make it easy to recruit volunteersCharity websites often attract volunteers who wish to make a contribution. If your site relies on attracting volunteers, you will need to show them how to get involved. Many people would like to make a difference in the lives of others even if unable to make donations. People passionate about your organization’s cause may wish to donate time or skills into enhancing the organization. Work with social mediaSocial media has become an increasingly popular way to share information and encourage engagement. The best nonprofit websites are social media friendly. Include information about important people playing a role in your organization and include contact information for important people within your organization. Add social media tags to your site and share downloadable information about your organization. Images and photos can be shared online to share your mission and encourage a following. Create a clear CTA buttonFrom donors to volunteers, charity websites attract people who wish to offer support. Creating a CTA button for different types of supporters will encourage people to offer up what they can. Here are a few helpful tips:
The best nonprofit websites have multiple CTA buttons. This will keep supporters engaged no matter why they decided to visit your site. Use images to convey important informationWhen you design websites for nonprofits, use visual imagery to tell your story. Very often, complex information can be easily digested when it is visually displayed. Create a clear and identifiable logo to go with your site so that when views see your logo, they will easily be able to recognize your organization and mission in the future. Here are some ways philanthropists use visual information:
Create a responsive websiteTop nonprofit websites are always responsive. This is because viewers are using mobile devices more and more frequently. When viewers are able to easily absorb your message, view images as well as navigate your site, you’ll keep their attention. Stick to essential information so that your viewer does not have to navigate a ton of content using a mobile phone. Include space for a blog or news sectionWhen you keep your viewers informed, you increase the opportunity for exposure. Blogs are often quoted by news sites, as well as shared via social media. The more word gets out about your organization and its goals and achievements, the more visitors your ngo website will attract. Remember to make connections through social mediaAs we shared earlier, social media is a great place to share information, and charity sites will benefit from being social media friendly. Give your site visitors easy access to your social media sites such as Twitter, Facebook or Instagram. The best nonprofit websites also enable sharing. By following you on social media, your viewers will be able to interact with you and learn more about the everyday events taking place within your organization. Create a speedy siteEnsure your nonprofit website design is quick to download. You often have 6 – 8 sessions to capture a viewer’s attention and a site which is slow to load may mean your viewer will bounce off your site. Here are some tips to create a faster site:
By working to create a fast and effective site, you will improve your website’s SEO, improving your search engine rankings. You’ll also keep your viewers interested and engaged. Highlight a matching gifts optionThe best nonprofit websites often use matching gifts. Matching gifts enable your viewers to offer up a donation as well as encourage others (such as an employer) to do the same. Many matching gifts are offered up on a 1:1 basis, but some matching gifts can even be as high as 4:1. When you use matching gifts tools for nonprofit website design, it will assist a charity or NGO to raise more money during fundraising campaigns. Leave your donors feeling safe and secureDonors who wish to make a contribution online are often required to offer up credit card or bank account details. This can often feel anxiety provoking for some donors, who are afraid of their information being misused. Show your donors that your site is trustworthy by placing security logos on your donation forms. If you use a PCI certified logo, your viewers will know that your site is secure (and PCI compliant). Use SEO strategies to increase your traffic ratesGreat websites use SEO to boost traffic to their sites. When you use SEO for your nonprofit website, it’s important to remember that SEO takes time. By using SEO as an ongoing activity, you’ll be able to create one of the best nonprofit websites in your niche. Here are some tips for great SEO:
When you follow these trends, you will create one of the best nonprofit websites in your field. Showcase of the best non profit websitesSlavery FootprintThe Rockstar FoundationSmoking Takes LivesIf you liked this article about non-profit websites, you should check out these as well:
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AuthorPleasure to introduce myself I am Jamie 27 years old living in Searcy, AR. I am web developer and have developed over 50 sites for clients. Now a days I am focused on designing as I feel I am lacking it. Archives
April 2019
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